Back in the day it was:
"That's really why he got upset that day when he couldn't get his engine started. It was an intrusion on his reality. It just blew a hole right through his whole groovy way of looking at things and he would not face up to it because it seemed to threaten his whole life style. In a way he was experiencing the same sort of anger scientific people have sometimes about abstract art, or at least used to have. That didn't fit their life style either." ("Zen and the Art of Motorcycle Maintenance," Robert M. Pirsig)
Feels to me it is the technology that has undergone a transformation in its gender. Back in the day it was "manly" and now it is "sexy."